Justification of final concept and rejection of the other two

I decided to pick the Westminster mile corporate video due to the fact that it has a bigger cause than my other initial ideas. The Westminster mile corporate video is able to have a bigger target audience not only because it is for charity but because it is a fun run for literally everybody to join; from kids to the able elderly. The run is all for a charity named Bupa which is a charity that helps people with heart problems. This run creates awareness for a lot of people and also uses a run to help with others hearts, which I find very clever.

The reason I did not choose the MAC corporate video is down to the fact that it is only for women and that does not create a purpose because it is simply advertising foundation and would not receive the same amount of public viewers as the Bupa Westminster mile would have. I also did not choose this particular idea because it is promoting make up and most people in our society have now come to a stage where they want to be told that natural beauty is better, so advertising skin creams would probably be better than foundation.

I also did not choose the IPhone6 corporate video idea because although it has a wide audience, it is also very expensive and does not help towards a good cause apart from having a nice phone which is not more important than the Westminster mile. The IPhone6 is very easy to promote but extremely hard to sell and for this reason, I have chosen to go with the Bupa Westminster mile corporate video idea.