Corporate video

Analysis of 3 corporate videos

1) Chanel make up - Smokey eyes:
 
     This video is promoting Chanel's make up and they do this by giving us a step by step tutorial on how to do smokey eyes professionally, using Chanel products. The style is very simple and definitely focuses on the products itself instead of making a complicated video that has way too many things going on in the background.

2) 34 frames per second:

     This video is promoting the army territory and they do this by showing us a very boring day to day life in London and then showing the excitement of being in the army. They show people that are already in the army and they tell us what it's about joining them. The style is quite simple but not basic, When I say this I mean that the footage has a lot going on but the editing itself is very simple to do.

3) Storm:

     This video is showing the celebration of Worcester Artillery Day that marks the day of the 100th anniversary of the first ever world war. The show us how the are setting up for the parade by showing us where it will be taking place, the army practicing their routines and more. The style of this video is very basic and the editing is also very basic. The footage is very clear and the voice overs make it very easy to understand.

Desired set for soap opera

Mind map for soap ideas

Mind map for corporate video ideas

Storyboard/ Drawings and designs

Justification of final concept and rejection of the other two

I decided to pick the Westminster mile corporate video due to the fact that it has a bigger cause than my other initial ideas. The Westminster mile corporate video is able to have a bigger target audience not only because it is for charity but because it is a fun run for literally everybody to join; from kids to the able elderly. The run is all for a charity named Bupa which is a charity that helps people with heart problems. This run creates awareness for a lot of people and also uses a run to help with others hearts, which I find very clever.

The reason I did not choose the MAC corporate video is down to the fact that it is only for women and that does not create a purpose because it is simply advertising foundation and would not receive the same amount of public viewers as the Bupa Westminster mile would have. I also did not choose this particular idea because it is promoting make up and most people in our society have now come to a stage where they want to be told that natural beauty is better, so advertising skin creams would probably be better than foundation.

I also did not choose the IPhone6 corporate video idea because although it has a wide audience, it is also very expensive and does not help towards a good cause apart from having a nice phone which is not more important than the Westminster mile. The IPhone6 is very easy to promote but extremely hard to sell and for this reason, I have chosen to go with the Bupa Westminster mile corporate video idea.

Opening sequence evaluation

In my opinion, my opening sequence was not successful and this is mainly because the footage was not my own. The footage itself was good but it was hard for me to be able to edit it whilst trying to make it fit my soap theme. After showing my soap opening sequence to a few students, they agreed that it would have been better to get my own footage because it was hard to tell a story with different footage. In all honesty, it was a very rushed piece and I understand that I could have done much better within the space of time that I had been given. In my opinion, in order for me to have made a successful opening sequence, I would have had to give myself more time and planned what I was going to do. What was successful about this opening sequence was that although it wasn’t any of my own footage, I was able to edit it well enough for it to fit my soap theme and each clip worked well with each other. I was able to get everything from the college meaning I did not need to try and make it look like City of Westminster College because it was already footage of the college itself. If I had the chance to do it all over again I definitely would and that is because I know that I did not work to my full potential. The opening sequence had nothing to do with what I had originally planned but in the end it worked out okay. I did not enjoy making this sequence because it was very hurried and not well thought out and without using my own footage, it did not have the same effect on me as my previous work had.

THE APPEAL OF THE HUNGER GAMES: MOCKINGJAY PART 1

The Mockingjay part 1 was all about the lead up to the finale. Considering I had watched the first Hunger Games, I did not particularly enjoy this movie.

Although this trilogy has been extremely popular, a lot of people agreed that this particular movie was the least interesting of them all. In my opinion, it feels like Lionsgate is dragging this out, making it more of a saga than an actual trilogy and it is boring the viewers but although most people did not enjoy this movie as much, they did feel almost dedicated meaning they still wanted to watch part 2 when it came out.

My favourite part of the movie is the calming song Katniss sang; The hanging tree:

This scene of the movie begins with Katniss singing the song 'Hanging Tree' whilst sitting with others. As she continues to sing the song, the movie cuts to other scenes as the action builds up gradually. The song continues in the background and although the action scene is going on, it is still very calming and gives a powerful or even a striking feeling towards it.

In conclusion, I did not enjoy this movie because I'm not a fan of this trilogy and had to skip a whole movie meaning I wasn't able to understand everything that was going on and it took a while to get a grasp of everything that had gone on in the previous movie. The movie itself wasn't terrible but I found it almost boring considering the actual 'hunger games' were not happening in this movie which is what I expected (Because I am not a fan and did not know what to expect). I enjoyed certain parts of the movie but did not understand much of the beginning because it did not make any sense to me.

Audience Theory

PASSIVE AUDIENCES:

• They are seen as couch potatoes just consuming media texts, particularly commercial television programmes.
• The audience believe and accept all all the media text that they receive.
• This is known for not requiring the active use of the brain.

ACTIVE AUDIENCES:

• They are seen as individuals who are active and interact with the communication process and use media text for their own purpose.
• The are different people from different backgrounds with many different attitudes, values, experiences and idea.

www.kecasmedia.blogspot.co.uk/2012/10/making-sense-of-audience-theories.html

EXPERIMENTS:

PASSIVE AUDIENCES:

The hypodermic syringe model:

The idea is that the media injects messages into the audience, who 'receives' them like a drug. 

The Bobo doll experiment:

This experiment was performed in 1961. The children were put in a room with a life size doll and were made to watch a video of someone being violent towards the doll; kicking and punching it. In the experiment, the children then imitated the video and began to be violent towards the doll in the room.

ACTIVE AUDIENCES:

Uses and gratifications:

This type of audience behavior was first discovered in the 1950's. It sees the audience actively seeking media texts which fulfill a particular need or function for them.

The uses and gratification theory states that audiences use media texts to fulfill the needs they have or provide them with a sense of pleasure. Blumer and Katz (1979) theorised that these uses and gratifications feel into four broad categories; Diversion, Personal Relationships, Personal Identity, and Surveillance.

-chrisupsona2.wordpress.com/2012/11/OG/passive-audience-theory/

-mediaknowall.com/as_alevel/alevkeyconcepts/alevelkeycon.php?page10=audience

SUMMARY:

The PASSIVE audience is a negative view for the media, demonstrating frightening or damaging effects.

The ACTIVE audience is a positive view for the media, where they feel the need to study into media texts for pleasure.

Tate Modern Video Intallations

This video installation is called Oil and sugar and was created in 2007 by Kadar Attia. In this video installation, black oil is poured over a tower of white sugar and I believe this represents the black and white of our society. The fact that the video installation is continuously repeated made me think it was a representation of our society destroying our world by polluting it and continuously polluting it without thinking about it. The room has two separate entrances and a bench in between the two and then has the video projecting on the the wall ahead.

This installation is called Tiny deaths and was made by Bill Viola in 1993 and is shown by using three large screens on three different walls in a pitch black room. As you walk into the room, it is completely pitch black to a point where it is ridiculously hard to even see shapes of people around you and they use muffled voices and eery noises to almost give you the feeling of actually experiencing what is going on in the video installation. After standing in complete darkness for a while, an image on a man appears on the screen in black and white and only stays there for a second and then over exposes and disappears in a flash and this continues with other humans throughout.

The video itself is very simple but because it is so ambiguous it give many people different impressions and I felt that it was almost made to show life flashing before our eyes. The darkness enforced that theme as it felt like you were completely alone in your thoughts watching life flash before my eyes.

This video installation is called Nixon and was made by Nam June Paik in 2002. The installation is made by using two very old fashioned televisions on top of a cabinet with magnetic coils wrapped around each screen. The televisions play a clip of Nixon's television appearance in 1965. The coils causes the footage to jump, causing disruption.

Opening sequence

Documentation

My feedback was very positive for my video installation and everybody got exactly what I was going for. One student mentions that using the definition in the beginning to let the audience understand what my installation was about was a good idea because although my installation wasn't completely confusing, it would have been much harder for people to understand. A lot of the students said the music worked really well with the theme I was going for and it made the video much more effective. I had some constructive criticism from my teacher and that was to add more to it or even get even more weird with what I was going for to add to the 'dream' theme. All in all I was very pleased with the feedback and the reactions of the class and think it was quite successful.

Is DVD dead?

What is a DVD? DVD’s, also known as digital video disc, is a type of compact disc that has been made to store large amounts of data. DVD’s are well known for storing movies which is definitely large amounts of data. Most DVD’s include certain key features beginning with a list of options such as play movie, scene selection, bonus features etc. and this is called a submenu. By using a submenu, it makes it easier for the viewer to choose exactly what they were looking for and makes everything a lot more organised and easier to find. In 1995, the DVD was invented and developed by Phillips, Sony, Toshiba and Panasonic and was ludicrously popular up until now, 2015… But is the DVD dead?

To be able to understand if the DVD is dead, there was a discussion in a class of seventeen to nineteen year olds, it was clear that most people thought that the DVD is dead but there were still a few points made as to why the DVD is not dead.

To begin with, there are many different streaming platforms such as Netflix, Amazon prime etc. that is now very popular for the simple reason it costs as little as £5.99 a month and you’re able to view hundreds of movies, cartoons and even series and most people tend to think paying one price a month for so many different options is much more worth it than paying that one price for just one movie that is probably going to be watched once and ended up being a dust collector on a shelf. Most DVD’s tend to cost roughly £15 if they’re just released and decrease in cost as the movie gets older. As teenagers, we’re not likely to buy DVD’s as social media inflicts and constantly advertises media platforms we can use in order to save our money and not have to wait for movies to come out on DVD, whereas the older generation tend to enjoy collecting DVD’s or some people much older do not completely know how to use the internet for things such as finding movies online, so they find it easier using DVD players and continuing to do what they’re used to.

Another point made as to why the DVD is dead, is the fact that Mac laptops and computers are very popular in this day and age but are now being made without DVD drives and that was a common way of viewing DVD’s. DVD players were very common when invented and it upheld until 2012 when streaming became more and more recognised. Now although I have spoken about streaming using media platforms such as Netflix and Amazon primetime, it is very well-known that there are many free streaming sites to watch the latest movies which cause people to not only not buy DVD’s but to also not go to the cinema because why would anyone spend money watching a movie they can see from the comfort of their homes for free?

Now although most people would say the DVD is dead, there are quite a few people that think otherwise. A lot more of the older generation still tend to purchase DVD’s for different reasons such as having children, collecting them or simply understanding DVD’s more that media platforms. When it comes to people with children at a certain age, it is a popular entertain them with movies or even children programmes and most children find it easier to use DVD’s as well as the older generations therefore they are still brought by many people.

Still on the point of DVD’s not being dead, they have a resale value. Although using DVD’s may not be as popular as it used to be, people are able to sell them. This is a point that could object to why some people don’t use media platforms. By using things such as Netflix and Amazon prime, you pay a price for what you’re receiving but you can never try and sell anything for it whereas DVD’s are still able to be sold after many years of having it in your possession which is why a lot of people still tend to use DVD’s instead of the internet to find movies for free.

In my opinion, I don’t believe the DVD is completely dead but I do think that it is slowly dying. As a teenager myself, it is more popular for us to use media platforms instead of movies and I tend to use Netflix for everything and hardly even watch my own television because I watch many different series on Netflix where I can watch episode after episode whereas watching a series on the television, you have to wait a week at a time. I haven’t purchased a DVD lately or know anyone that has but I do still watch the DVD’s I have when it comes to things such as movie marathons with friends.

DVD Screengrab

Script for video pitch

The magazine I would like to pitch for is Vogue or Essence. This magazine covers a range of stories from fashion to culture and the tone of the magazine is creative and informal. My idea for a series of images is to incorporate both culture and fashion into my photos, showing the beauty of culture. I will take the photos by using lights, reflectors and photoshop if needed. I think that my images would appeal to the magazines target audience because there is a different theme each month and still incorporates fashion, which is what the audience looks for.