Task 4

Advert 1

Product name: Nescafe's ad

Persuasive techniques: Dreams and fantasy

USP: This coffee is completely natural, tastes better and has better effects when drinking it.

Link: http://www.theguardian.com/media/video/2009/aug/30/nescafe-coffee-ad

Advert 2

Product name: Lynx

Persuasive techniques: Successful romance and love

USP: They say the smell attracts more people than any other deodorant.

Link: https://www.youtube.com/watch?v=n3rh9AmDJ28&NR=1

Advert 3

Product name: Adidas

Persuasive techniques: Elite people or experts

USP: They show experts talking about the trainers and how good they are. This insinuates that adidas are better than other trainers, they serve a purpose.

Link: https://www.youtube.com/watch?v=xkRzfHU6R5g