Thursday, 25 June 2015
Wednesday, 10 June 2015
Analysis of 3 corporate videos
1) Chanel make up - Smokey eyes:
This video is promoting Chanel's make up and they do this by giving us a step by step tutorial on how to do smokey eyes professionally, using Chanel products. The style is very simple and definitely focuses on the products itself instead of making a complicated video that has way too many things going on in the background.
2) 34 frames per second:
This video is promoting the army territory and they do this by showing us a very boring day to day life in London and then showing the excitement of being in the army. They show people that are already in the army and they tell us what it's about joining them. The style is quite simple but not basic, When I say this I mean that the footage has a lot going on but the editing itself is very simple to do.
3) Storm:
This video is showing the celebration of Worcester Artillery Day that marks the day of the 100th anniversary of the first ever world war. The show us how the are setting up for the parade by showing us where it will be taking place, the army practicing their routines and more. The style of this video is very basic and the editing is also very basic. The footage is very clear and the voice overs make it very easy to understand.
This video is promoting Chanel's make up and they do this by giving us a step by step tutorial on how to do smokey eyes professionally, using Chanel products. The style is very simple and definitely focuses on the products itself instead of making a complicated video that has way too many things going on in the background.
2) 34 frames per second:
This video is promoting the army territory and they do this by showing us a very boring day to day life in London and then showing the excitement of being in the army. They show people that are already in the army and they tell us what it's about joining them. The style is quite simple but not basic, When I say this I mean that the footage has a lot going on but the editing itself is very simple to do.
3) Storm:
This video is showing the celebration of Worcester Artillery Day that marks the day of the 100th anniversary of the first ever world war. The show us how the are setting up for the parade by showing us where it will be taking place, the army practicing their routines and more. The style of this video is very basic and the editing is also very basic. The footage is very clear and the voice overs make it very easy to understand.
Justification of final concept and rejection of the other two
I
decided to pick the Westminster mile corporate video due to the fact that it
has a bigger cause than my other initial ideas. The Westminster mile corporate
video is able to have a bigger target audience not only because it is for
charity but because it is a fun run for literally everybody to join; from kids
to the able elderly. The run is all for a charity named Bupa which is a charity
that helps people with heart problems. This run creates awareness for a lot of
people and also uses a run to help with others hearts, which I find very
clever.
The
reason I did not choose the MAC corporate video is down to the fact that it is
only for women and that does not create a purpose because it is simply
advertising foundation and would not receive the same amount of public viewers
as the Bupa Westminster mile would have. I also did not choose this particular idea
because it is promoting make up and most people in our society have now come to
a stage where they want to be told that natural beauty is better, so advertising
skin creams would probably be better than foundation.
I
also did not choose the IPhone6 corporate video idea because although it has a
wide audience, it is also very expensive and does not help towards a good cause
apart from having a nice phone which is not more important than the Westminster
mile. The IPhone6 is very easy to promote but extremely hard to sell and for
this reason, I have chosen to go with the Bupa Westminster mile corporate video
idea.
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