Video profile

My own brief

I would like to create a video for a my company which is all about fashion. I am planning to hold an event to promote our new range of clothes, but to hold a successful event we'll need people to attend. This means I'll need as much advertisement as possible and I believe creating a video is the best way to be noticed faster. My aim is to produce a video telling people exactly what we're about, exactly what kind of fashion we go for and then automatically draw them in with the event but I don't want to do this all through images and leaflets, I want it done professionally through a video. My company aims to attract young women and men from the ages of 14-35, for they are the ages that generally think about their appearance and love to be on trend. Considering fashion is a big focus in today's society, I believe we could definitely profit from the event and also get the right publicity needed. So once we hold this event, we could give 20% of our profits to your company as a thank you for doing the video, but this can be negotiated if you are unhappy with the deal.

Briefs and definitions

Type of brief:	Description:
Competition	Here you are in direct competition and the company that offers the best deal will be successful. The key issues here are efficiency and effectiveness in turning the brief into the product.
Contractual	This is where a contract exists between the commissioner and the producer.
Negotiated	These are briefs that are negotiated between the commissioner and the producer. The negotiation might be on content or the cost of production.
Formal	These are briefs that are carefully written using precise language. They are often written to strict legal guidelines.
Informal	These are briefs that are written with the intention to provoke a response from a client. They may be written in colloquial (informal, dad to day) language. In the folklore of films it is often said that the best briefs are written ‘on the back of a cigarette packet’. This means that they have be discussed and developed in a social setting with little formality.
Co-operative	This brief that is shared with other producers. Each may be in charge of one section of the project.
Tender	This is a brief that provides details of what you have to do and by when. There will generally be a prize awarded for the best product.