Task 6

Who regulates TV advertisement in the UK?

The UK Advertising Codes are made by two industry committees: Committee of Advertising Practice writes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing and the Broadcast Committee of Advertising Practice writes the UK Code of Broadcast Advertising.
The ASA regularly checks ads in all media and regularly conducts surveys of advertisements published where there is either are complaints with the Codes or where there are general concerns about that sector.

How to make a complaint:

1) First, check whether your complaint is covered by the ASA.
2) If it is, submit your complaint online, or telephone,textphone, or write to ASA.
3) ASA will give you the name of the person who will handle the case and be your point of contact.
4) The names of those who make a complaint are kept confidential from the advertiser, unless you are asking us to have your name taken off a mailing list or the complaint is from an individual, competitor or organisation with obvious interest in the outcome of the complaint.

What happens in this video:

A variety of celebrities are shows saying 'The F word', Although they end up saying what the word is in the end, they make 'The F word' ambiguous because even though they don't mean what all of us are thinking, they know what everybody would think before hearing the actual word. They talk about ending Famine and what its doing to people around the world.

Why do I believe it's been banned?

I think its been banned because they use the F word is used ambiguously, causing not only adults but children to think all of these celebrities are swearing. It doesn't have a good impact on the children watching this because once they see adults or people they look up to saying things, they believe its okay to say it. It's also for a charity, which is completely insensitive towards it.

Were ASA right to ban the advert?

Yes they were because the advert isn't appropriate for a charity and although they don't actually swear or even mean to, it still makes people believe they are.