Title of video:
Old spice | The man your man could smell like.
Website:
http://www.youtube.com/watch?v=owGykVbfgUE
What's happening?
Tracking shot of a man promoting an aftershave. He tells the viewer about why they should buy the product.
Targeted audience:
The targeted audience is meant to be a man even though he is actually talking to women. Between the ages of 21-35.
Where was it found?
YouTube.
What is it trying to do?
To get the men to buy old spice aftershave.
Title of video:
Dove evolution
Website:
http://www.youtube.com/watch?v=iYhCn0jf46U
What's happening?
They begin with a woman with no make-up on and her hair is quite plain. She looks straight into the camera and they zoom the whole video of people putting a lot of make-up on her and doing her hair. They then show how they edit her face on Photoshop, making her look like a complete different person. The advert is ended with the edited version of the woman on a billboard.
Targeted audience:
15 - 35 year old women.
Where was this found?
YouTube.
What is it trying to do?
They show everybody is equal and shouldn't have a low self-esteem.
Title of video:
Ghetto Christmas carols
Website:
http://www.youtube.com/watch?v=ZtW9v9PDHU
What's happening?
A youtuber makes a parody of different Christmas carols.
Targeted audience:
15 - 23 (Both genders)
Where was this found?
YouTube.
What is it trying to do?
Entertain and make viewers laugh.
Title of video:
16 annoying things
Website:
http://www.youtube.com/watch?v=7wQOcd0D8Ek
What's happening?
A youtuber lists things that, in his opinion, are annoying.
Targeted audience:
15-23 (Both genders)
Where was this found?
YouTube.
What is it trying to do?
This video is made for viewers entertainment only.
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