Task 5

ADVERT ONE:

This advert is aimed at families but mainly women/ mothers between the ages of 20-50 that live all around England. I think it is aimed at women/ mothers because they advertise normal families on christmas day, opening presents with a smile and just being generally happy. The mothers then think they need to go to Sainsbury's to buy the perfect dinner and even the perfect presents. I think its also made for the whole family because they all watch the advert and automatically look forward to christmas. I also believe its been made for band E, D, C1 and C2 because they show regular people doing regular things on christmas day.

ADVERT TWO:

This advert has been made for women between the ages of 18-35 but also reaches out to the men, worldwide. They show a woman using the particular perfume and instantly becoming sexy. This seduces men and makes them believe that buying this for their girlfriend or wife will make them 'even more sexy', this also work vise versa because women think buying this for themselves will pleasure the males. They use the song 'This is a mans world' to make single ladies persuaded to buy it also because it make them think by wearing this perfume, they are independent women. I believe this has been made for band C2, B and A because its a very expensive fragrance and also shows a woman in a lavish room, only wearing the best of the best.

ADVERT THREE:

This advert has been made for a range of people, both genders, all ages and from all over the world... maybe from the ages of 8 and above. The advert is humorous which grabs the younger generation and also grabs the older generations right at the end by saying 'Evian, Live young'. This then makes people think, by drinking this water, it makes you feel younger, which most people want. I think this has been made for band E, D, C1, C2, B and A because it involves all groups, Because its such a simple product and they know everyone drinks it, it has to have been made for everyone.

Task 3

After watching the two adverts; SR Gibbs and Colgate total, you notice that even though they are advertising the same product, there are still a lot of differences.

Both of the adverts use facts but present them in different ways, the old advert is quite plain and explains the ingredient and what it does to you teeth and gums, whereas the Colgate advert shows a list of effects that happen once using the specific toothpaste, and go through the list quickly and explaining them briefly.

They are also in slower paces; The SR Gibbs advert is quite slow and boring even though they use a ‘happy’ backing track and the Colgate advert is much fast, explaining this quicker to keep the viewer interested and alert. The SR Gibbs advert only has one voice talking, which is a man that we cannot see, whereas the Colgate advert has more than one person talking and you can see who they are which persuades the viewer to bye the product even more because the viewer is made to believe one of the people talking (The man giving the facts and running the test) is a dentist. This difference also builds a similarity, which is that they are both men in both adverts and this is mainly because although its sexist, most people still believe most dentists are men.

Even though there are many differences, there are also a few similarities. Both adverts use animations, although we hardly realise them. In the SR Gibbs advert, they show the toothpaste and then show ice forming around it to insinuate the cool, minty fresh taste. The Colgate advert uses a time lapse to show that it has been a certain amount of time before the woman went back. They also use a lot of repetition when it comes to saying their product name (SR Gibbs and Colgate total). The SR Gibbs uses more repetition because they repeat the effects of using it.

Both adverts have the same targeted audience, which are women. A lot of people would think otherwise because everyone brushes their teeth, therefore it should be targeted to everybody with teeth, but if you really watch the adverts closely, you realise that both of the people testing each toothpaste (Even though the SR Gibbs advert just shows somebody brushing their teeth ‘happily’) are women. They do this to draw the men in because ‘if women use it and say its good, then it must be good’ and they also draw the women in because in most homes, the shopping is done by the women, normally the mums, so it makes women think that when they go shopping next, they should try out the new toothpaste.

Although they are both adverts about toothpaste, they are both presented in very different ways.

Colour process

In camera edit

Speedramp key

Annoying orange

4 ways to organise clips in your browser

WAY ONE:

Right click in project, select new bin.

Rename your bin (Example: Videos)

Highlight what you need (All your videos) and click cut.

Go into your bin and paste.

You've now got all of your videos in your bin!

WAY TWO:

Label the things you will need (Tick the thing you need in the good label)

WAY THREE:

Put sub bins in a selected bin.

WAY FOUR:

Comment: things you need and don't need or what is what.

WAY FIVE:

Rename everything so you know what everything is.

Keyframing